Growth: Forecast accuracy Performance: Time to report Cost efficiency: cost / income ratio Finance function can follow hundreds of financial KPIs, however there are only few, which the finance team really owns: Forecast accuracy Compares projected financial results to actual financial outcomes. It is an indicator of reliability to project future performance Time to report
Software engineering OKR evolve around maintaining software infrastructure, improving security, as well as quality and speed of deployment. Objective: Improve reliability of our infrastructure Key result: reduce failures / downtime by 70%Key result: 90% of services are finished on time Objective: Deploy reliable solutions Key result: Decrease bug rate by -30%Key result: Introduce automated UAT
OKRs for Sales teams refer to revenue generation and retention, sales cycle, cross functional cooperation (with Marketing, Product, etc). Here are some examples: Objective: Build a healthy and sustainable Sales pipeline Key result: Achieve a monthly pipeline of $1MKey result: Achieve 23% “Enterprise” dealsKey result: Increase total enriched leads to 75% Objective: Expand market share
There is infinite bullshit content on company vision, mission, and goals. Here is a brief guide how to get it done: Start with what you do best. Describe your business in terms of added value. “Best”, “more value”, “fastest service” is meaningless. Be specific; “delivery in 24 hours, guaranteed”, “400.000 results in under 2 seconds”,
Growth: product map completion in % Performance: bug rate Cost efficiency: $ cost per service run / usage / infrastructure utilized capacity Software engineering is usually a highly creative role with very few routines that can be meaningfully measured on work efficiency or volume. What targets do not work: Instead focus on product or software
Growth: Sales revenue (e.g. invoiced, closed deals, pipeline deals) Performance: win rate (won / SQL) Cost efficiency: sales CAC Underlying framework for managing sales function is the SALES FUNNEL. Each stage of the sales funnel can be measured and analyzed by volume (leads) and efficiency metrics (conversion rates, velocity). You should also pay attention to