OKRs for Sales teams refer to revenue generation and retention, sales cycle, cross functional cooperation (with Marketing, Product, etc). Here are some examples:
Objective: Build a healthy and sustainable Sales pipeline
Key result: Achieve a monthly pipeline of $1M
Key result: Achieve 23% “Enterprise” deals
Key result: Increase total enriched leads to 75%
Objective: Expand market share
Key result: identify a new ICP in 3 months
Key result: Boost engagement on our digital platforms by 25% each year
Key results: Expand our sales team by 30% the next year
Objective: Turn our partner network into a revenue stream
Key results: Generate $150.000 in partner revenue
Key results: Sign 12 new partnerships
Key result: Attain X new customers from partner referrals
Objective: Accelerate Recurring Revenue
Key result: Deliver $1M in subscriptions by Q4
Key result: Increase customer MRR by 5%
Objective: Double down on existing customers
Key result: Improve monthly Net Dollar Retention to 110%
Key result: Decrease monthly customer churn to 3%
Key result: Launch 4 omnichannel retention campaigns