Objective: Improve onboarding

Key result: 40% new activations in 3 days
Key result: 80% new users use feature X
Key result: aborted activations < 30%

Objective: Improve reliability of our infrastructure

Key result: reduce failures / downtime by 70%
Key result: 90% of services are finished on time

Objective: Speed up deployment of important bug fixes

Key result: Reduce time to fix from X to Y
Key result: Reduction in client complaints by X%

Objective: Boost data security

Key result: Maintain zero data breach incidents
Key result: Increase data recovery rate from 90% to 100%
Key result: Decrease backup time by 50% QoQ