<< back to OKR Objective: Improve user engagement Key result: New features have X% utilizationKey result: feature D increases usage by Y% Objective: Improve onboarding Key result: 40% new activations in 3 daysKey result: 80% new users use feature XKey result: aborted activations < 30% Objective: Improve monetization of our existing customer base Key result:…
Growth: Monthly Active Users Performance: % Net Retention Revenue (NRR) Cost efficiency: increase in NRR per $1 Product team expense Product metrics answer questions how users interact with product. Underlying framework for Product is the PRODUCT FUNNEL.It represents users’ journey from product/service discovery to purchase. You can rely on ‘Pirate metrics’ (defined by Dave McClure),…
The core of success lies in a culture of performance. It’s the pivotal factor in whether you thrive in establishing an outstanding business or merely defer challenges. Moreover, it forms the foundation for all metrics, OKRs, performance evaluations, and promotions. This ethos cannot be replicated or imposed. Authenticity is paramount; you must embody it, immerse…
OKR is a proven goal management framework that enables organizations; Key components are: OBJECTIVES 3-5 objectives per quarter to support your strategy KEY RESULTS Each objective is accompanied by 3-5 key results TASKS Specific actions that lead to results. EXAMPLE OKR CRITICAL CONSIDERATIONS While OKR should be ambitious and you should expect 80% attainment rate,…
Growth: Marketing Qualified Leads (MQL) per month Performance: conversion all channels visitors to MQL Cost efficiency: acquisition cost of MQL Underlying framework for marketing function is the MARKETING FUNNEL. It rdescribes customers’ journey from their 1st (website or social media) visit to expressing an interest in your service or product. Please note, that all in-funnel…
Growing just bigger makes you fat. Becoming better makes you unkillable. With performance metrics (or KPIs) you will monitor progress and performance of your organisation. You will identify bottlenecks in efficiency and celebrate success with high performing teams. Are you getting just bigger or better? Or both? A note on OKRs: While quarterly OKR help…
This performance playbook is based on my 15 years of experience in how low-performing companies fail their vision. Copy & paste will not work for you. It is about mindset, the toolkit itself won’t do the magic. While I can’t relay the mindset, I can share tools and ideas. It is not complete and will…
Objective: Improve onboarding Key result: 40% new activations in 3 daysKey result: 80% new users use feature XKey result: aborted activations < 30% Objective: Improve reliability of our infrastructure Key result: reduce failures / downtime by 70%Key result: 90% of services are finished on time Objective: Speed up deployment of important bug fixes Key result:…
Objective: Build a healthy and sustainable Sales pipeline Key result: Achieve a monthly pipeline of $1MKey result: Achieve 23% “Enterprise” dealsKey result: Increase total enriched leads to 75% Objective: Expand market share Key result: identify a new ICP to target in 3 monthsKey result: Boost engagement on our digital platforms by 25% each yearKey results:…
Start with what you do best. Describe your business in terms of added value. “Best”, “more value”, “fastest service” is meaningless. Be specific; “delivery in 24 hours, guaranteed”, “400.000 results in under 2 seconds”, “built with certfiied components only”. Then, start building your vision by expanding the added value across value chain horizontally or vertically,…