Objective: Build a healthy and sustainable Sales pipeline

Key result: Achieve a monthly pipeline of $1M
Key result: Achieve 23% “Enterprise” deals
Key result: Increase total enriched leads to 75%

Objective: Expand market share

Key result: identify a new ICP to target in 3 months
Key result: Boost engagement on our digital platforms by 25% each year
Key results: Expand our sales team by 30% the next year

Objective: Turn our partner network into a revenue stream

Key results: Generate $XK in partner revenue
Key result: Attain X new customers from partner referrals

Objective: Accelerate Recurring Revenue

Key result: Deliver $1M in subscriptions by Q4
Key result: Increase customer MRR by 5%