Objective: Improve user engagement

Key result: New features have X% utilization
Key result: feature D increases usage by Y%

Objective: Improve onboarding

Key result: 40% new activations in 3 days
Key result: 80% new users use feature X
Key result: aborted activations < 30%

Objective: Improve monetization of our existing customer base

Key result: 15% customers buy add on features
Key result: 20% customers use new volume tier pricing

Objective: Encourage referrals

Key result: Implement new referral program
Key result: Increase % of user who share to 25%
Key result: Increase referral revenue to $18.000