Objective: Improve brand awareness

Key result: Generate 25 social media posts
Key result: Achieve 50tsd followers on social media
Key result: Increase google search ranking to top 3 position

Objective: Improve MQL generation engine

Key result: Create 20 content pieces to attract organic traffic
Key result: run SEO analysis and implement all improvements
Key result: launch paid ads campaign with max $3 per click

Objective: Create ideal customer profiles

Key result: Survey 70 customers
Key result: Compile data on customer journey
Key result: Validate customer journey with 5 customers

Objective: Create ideal customer profiles

Key result: Survey 70 customers
Key result: Compile data on customer journey
Key result: Validate customer journey with 5 customers

Objective: Engage our existing customer base

Key result: Increase subscribers to 5000
Key result: Increase open rate to 25%
Key result: Increase CTR to 5%