OKR for Marketing teams

Objective: Maximize ROI

Key result: decrease cost per signup by -25%
Key result: increase signup conversion rate from paid channels by +50%
Key result: increase MQLs by +30% for products with highest LTV, while sticking to existing marketing budget

Objective: Turn organic traffic into leading acquisition channel

Key result: create 10 highly relevant landing pages (blogs)
Key result: gain 50% backlinks on existing content
Key result: execute SEO audit and implement findings
Key result: rank top 3 in google search for top 5 industry relevant keywords

Objective: Turn brand awareness into an acquisition channel

Key result: 30 brand mentions in top-tier media
Key result: 20% increase in visitors from brand / company referrals
Key result: 200% increase in brand campaigns engagement

Objective: Improve PR into a brand awareness driver

Key result: achieve 4M media reach
Key result: Participate in 4 speaking events (interviews, podcasts)
Key results: Execute 2 events with media coverage

Objective: Launch successful social media presence

Key results: 500% increase in followers across all platforms
Key result: 30% improvement in engagement (likes, shares, time)
Key result: 200tsd new MQLs from social media

Objective: Successful product launch

Key result: 80 product mentions in media
Key result: 1.000 beta version signups
Key result: 20.000 visitors from product campaigns on soc. media
Key result: $700.000 revenue in first 6 months

Objective: Become product authority

Key result: acquire 10.000 visitors from 5 new landing pages and 10 new blogs related to the product
Key result: 20% traffic comes from product related web search